mar 04.07


14:00 > 17:00
Pour les pros – par les pros
Inscription gratuite auprès de l’équipe du Groom.
Masterclass spéciale en présence du fondateur de la marque Fords.
Début de la présentation à 14h15, on vous attend !
When it comes to the spirits industry, there is little Simon Ford hasn’t done. As a leading voice of the bar & cocktail scene for over 20 years, Ford has traveled the globe working with & learning from some of the best brands, bars, and professionals on the planet. He has led numerous educational spirit programs, judged global cocktail competitions and delivered seminars at international conferences such as: the NY Food & Wine Festival, the Sydney Bar Show, London Cocktail week and Tales of the Cocktail to name a few.
Ford has been featured in many standout publications such as The New York Times, Forbes, Harper’s Bazaar, The Wall Street Journal, Men’s Health, PUNCH and among others. At the Tales of the Cocktail Spirited Awards, Ford has been the recipient of the Best Brand Ambassador Award twice for his work on Plymouth Gin. He then held the role of chairman for the festival’s awards and co-hosted for several years, continuing to play an integral role in its production.
Wanting to take his years of experience in the spirits world and offer the industry a true bartenders’ portfolio of brands — In 2012 Ford co-founded the startup spirits company The 86 Co. with his fellow principal founders, and created Fords London Dry Gin, as versatile cocktail gin, with Simon as the CEO. Then, in 2019, Simon Ford led the company to its purchase by Brown-Forman where he currently serves Managing Director of the brand.
Fords Gin is found in the very best gin joints around the world, from iconic hotel bars to frequently visited neighborhood spots. Created with respect to the traditions that have historically defined gin making, this classic London Dry is keen for all your cocktail adventures.
Nb : L’Abus d’alcool est dangereux pour la santé. à consommer avec modération.
Fords gin est une marque déposée. ©2023 – Brown-Forman corporation